It’s an apt enough way to celebrate the creative resurgence of a studio that threatened to shutter production in 2014: its most lauded director, Hayao Miyazaki, has emerged from retirement to make a new film, How Do You Live?, though reports suggest it’s some way from completion. “We’ve listened to our fans and have made the definitive decision to stream our film catalogue.” “In this day and age, there are various great ways a film can reach audiences,” said Ghibli producer Toshio Suzuki.
It’s Netflix, unsurprisingly, that has broken the barrier.
Impatient acolytes will remember that Ghibli and the streaming world were at an impasse for several years, with the studio preferring not to make most of its back catalogue available for digital distribution – encouraging fans to buy its pristine Blu-ray releases instead. But it’s indicative of the global, generation-crossing adoration for Japan’s Studio Ghibli animation house that its new agreement with Netflix is, in all senses, a very big deal.
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N etflix concentrates so much of its promotional effort on pushing its original content – particularly at Oscar time, with The Irishman, Marriage Story and multiple documentaries among its films hoping to grab some gold next weekend – that you wouldn’t usually expect one of its archive acquisitions to get the biggest streaming-related headlines of the year so far.
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